Resources > Case Studies > Case Study – Forecasting the Future of Food

Beyond Focus Groups: Actionable Superforecasts of Major Market Trends

Did you expect meatless burgers to be the next big thing at fast-food chains?

Will consumers chow down on crickets next?

One of the world’s largest food companies asked Good Judgment to forecast the future of food. Our innovative “cluster” method turned static scenarios into dynamic and actionable foresight so that our client can stay ahead of fast-moving trends.

 

Client Profile

Industry: Food & Beverage

Location: Global

Size: Fortune Global 500 company

About: This multinational consumer goods company is a market leader in a diverse array of food, beverage, and nutrition products. It invests heavily in research and development so that it can anticipate industry trends.

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